Hire a Personal Assistant in SoHo, New York

You can hire a virtual personal assistant through The Middle, and solely remote support may open up your pool of candidates to choose from. However, candidates will always be local to your area so you don’t have to worry about different time zones or language barriers.

Personal assistant candidates from The Middle are happy with flexible schedules but can also accommodate a regular schedule if preferred. However, candidates should not be expected to take on more hours than originally proposed unless mutually agreed upon. When filling out our Client Questionnaire, simply indicate your preferred schedule, and we'll match you with candidates whose availability aligns with your requirements.

Personal assistants handle confidential information at your discretion. Only share what you are comfortable with. Building trust is essential for a successful working relationship, and we recognize that trust often develops over time. Often personal assistants will create primary information documents or, if preferable and approved by you, paid subscription platforms to secure data.

Clients are encouraged to take any additional steps they feel necessary to ensure privacy and confidentiality, such as conducting their own background checks or verifying references. You can also request that your personal assistant sign a non-disclosure agreement (NDA).

We focus on matching clients with candidates for long-term positions, but are happy to assess short term project hires on a case by case basis.

We want you to feel confident in your hire, which is why we allow unlimited free interviews before you make a decision. However, we understand these roles are highly personal and have built-in 30-day replacement period when hiring a personal assistant through The Middle.

Most of our NYC candidates do not own cars, so they are comfortable with the subway system and can handle your errands on foot or via public transit.

Our assistants are happy to work in hybrid roles. If you need someone who can pick up a coffee, drop off a client gift down in Tribeca, organize your back office, and then handle your personal grocery shopping, we can match you with a candidate who thrives in that environment.

We do not typically place a temporary personal assistant for a single weekend event or a one-time errand run. Our focus is on establishing long-term working relationships between clients and assistants, even if your ongoing need is only for a few hours a week. However, we review these requests on a case-by-case basis and may be able to find you support for one-off projects.

Because we actively recruit and pre-screen our candidates, the process is very fast. Once you tell us your needs, we curate matches from our database of qualified assistants. Depending on your availability to interview, many clients are able to hire and start working with their new local personal assistant within a couple weeks.

When hiring a personal assistant, we focus on candidates who have the right experience and skills for the tasks you need completed. Our job is to match you with candidates who have all of the qualifications that you are looking for so that you can interview any of your candidates with the confidence that they can succeed as your personal assistant.

We assess qualified candidates based on key hard and soft skills, including clear communication, strong organizational habits, efficient time management, and problem-solving abilities. Your interviews are essential for assessing how well you communicate with potential assistants and for clarifying the tasks and expectations of the role. 

Personal assistants in and around SoHo generally seek rates between $30-45 per hour. It's uncommon for candidates to accept less than $25 per hour, and highly qualified executive personal assistant roles may commend more than $45 per hour. Additionally, and depending on the scope of work, remote personal assistants may accept a slightly lower rate than they typically charge since they can work from the comfort of their home.

Your assistant can tackle almost anything that clutters your schedule. This includes running local errands, managing your inbox, handling returns, scheduling home maintenance, coordinating travel, and basic calendar management. If it takes up your time, we can find someone to help take it off your plate.